About Design Thinking
Design Thinking is a method that teams in any field can use to innovate products and solutions efficiently. Rooted in user-centered design and compatible with agile and lean business principles, the tech industry has long embraced design thinking for its rapid ideation and prototyping approach to product development. Now it’s being used not only by tech companies like Google, but major companies in other sectors like Capital One, Umpqua Bank, Toyota, and 3M. Design thinking can also be applied to challenges in community building, government, and service delivery.
For more about design thinking, its practitioners, and history, check out the links below.
Why Field Guide Values Time Outdoors and Play
Time outdoors and play are central to the Field Guide experience. It goes beyond the beauty, fun, and health of outdoor play and exercise, though those are all important. We believe insights often happen when you’re paying attention to something else, like when you’re hiking a trail or learning to fly fish with a new friend. While talking over a concept you learned earlier in the day, a solution to a problem you’ve been mulling over can suddenly snap into focus.
New research is finding that time spent in reflection promotes creative insight and perspective. Scientists are studying how plants may cause a physiological response, reducing our stress and blood pressure levels and boosting our immune systems. Many Japanese professionals now practice “forest bathing” — hikes that involve all our senses — to recover from mental fatigue. Research also shows that risk-taking in natural environments (aka playing outside) helps children learn, and we don’t believe that stops at adulthood. Read more at the links below.